A growing, Philadelphia based, full service agency is searching for a Social Media Manager RESPONSIBILITIES Build and optimize all social media strategies and action plans to increase the clients brand awareness and engagement Create and manage social media content calendars, including writing, curating, capturing and editing content, including video, for various platforms. Develop and implement effective paid social media strategies tailored to client goals. Manage paid campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), ensuring alignment with broader marketing objectives. Monitor, analyze, and optimize paid campaign performance using tracking tools and analytics. Collaborate with creative, web, and account teams to ensure consistent messaging, branding, and strategy integration. Reporting and measurement of paid and organic campaign efforts to ensure success while applying learnings to future content and proposal recommendations Prepare and present social media proposals to prospective clients REQUIREMENTS 4+ years experience in social media, with at least 1 year experience with paid social media campaigns Proven experience building, launching and managing both B2B and B2C social media campaigns. Ability to leverage data analytics to make informed decisions about social and new media strategies and performance PR experience is extremely helpful, but not required. Google Analytics experience is a plus, but not required. The ability to write and present social media proposals to prospective clients. #J-18808-Ljbffr
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